Post by account_disabled on Dec 3, 2023 6:03:34 GMT
Merchant sites are generally very dense, so the network must be well put together. Internal links on your site must follow a certain logic. For E-commerce, setting up silos is the most effective solution. This involves framing and categorizing the pages according to associated themes. Internal links will therefore mainly be present between the pages of these silos. For the SEO optimization of your product sheets , it is also advisable to offer related products or those most liked by users who have purchased. This allows, in addition to SEO, to encourage additional sales. 4.3 OPTIMIZE THE DEPTH OF YOUR ONLINE STORE PAGES Page depth is a central element of the architecture of an E-commerce site. Given the density of pages present, the Internet user must be able to reach the page he wants with as few clicks as possible.
Ideally, the depth of a site should not exceed 3 levels . page depth screaming frog The Screaming Frog tool allows, among other things, to measure the depth of the pages on your site. In other words, the Internet user must be able to reach the deepest page of the site in 3 clicks. This good practice is particularly valid for large sites , where there are many categories and products. An Internet user who Phone Number List gets lost and is annoyed is an Internet user who will be more likely to leave your site. fil-ariane-seo Tip: Breadcrumbs allow you to measure the depth of a page directly while browsing! Here is an example of breadcrumbs from the Canadian Tire site. The whole point of categorizing your site and having a good internal network is found in this objective.
A well-categorized and meshed site will allow for simple navigation and a low page depth. 4.3.1 THE MEGA-MENU FOR E-COMMERCE SITES To allow good page depth on E-commerce sites, most players add a mega-menu to their site. This is a menu appearing on the home page. The latter directly allows you to see all the product categories present on the online store. A plus for the purchasing journey of Internet users . Thanks to this, the Internet user can directly go to the section he wishes to explore. This also allows you to give an overview of the products and services offered by the company. Be careful though, because mega-menus are sometimes complex to use on mobile platforms. mega menu canadian tire Example of a mega-menu on the Canadian Tire website.
Ideally, the depth of a site should not exceed 3 levels . page depth screaming frog The Screaming Frog tool allows, among other things, to measure the depth of the pages on your site. In other words, the Internet user must be able to reach the deepest page of the site in 3 clicks. This good practice is particularly valid for large sites , where there are many categories and products. An Internet user who Phone Number List gets lost and is annoyed is an Internet user who will be more likely to leave your site. fil-ariane-seo Tip: Breadcrumbs allow you to measure the depth of a page directly while browsing! Here is an example of breadcrumbs from the Canadian Tire site. The whole point of categorizing your site and having a good internal network is found in this objective.
A well-categorized and meshed site will allow for simple navigation and a low page depth. 4.3.1 THE MEGA-MENU FOR E-COMMERCE SITES To allow good page depth on E-commerce sites, most players add a mega-menu to their site. This is a menu appearing on the home page. The latter directly allows you to see all the product categories present on the online store. A plus for the purchasing journey of Internet users . Thanks to this, the Internet user can directly go to the section he wishes to explore. This also allows you to give an overview of the products and services offered by the company. Be careful though, because mega-menus are sometimes complex to use on mobile platforms. mega menu canadian tire Example of a mega-menu on the Canadian Tire website.